Women's Tennis Association


Art Direction, Design, Motion



WTA Rebrand

Bottom to top rebrand of the global leader in women's professional sports

The Women's Tennis Association brand is something special and unique and it needed a new mark and assets that brought that to the forefront. Working with an agency, I helped define the first rebrand in ten years. Our in house team carefully planned and styled a photoshoot, with the goal of creating modern, visually striking, and compelling images that fully that captured the players grace and athleticism while embracing the spirit and tradition of tennis. Because the photos are used across marketing materials, ads, social media, and, I had to find a middle ground of corporate and creative. The final images are retouched with a dark and light background to ensure diverse applications.

Selected Works
Tim Smith - Art Direction and Design